Top 5 Beauty Retail Apps on iOS in New Zealand: Q2 2024 Performance

The second quarter of 2024 saw varied performance trends among the top 5 beauty retail apps on iOS in New Zealand. Here’s a detailed look at their weekly downloads, revenue, and active user activity, based on data from Sensor Tower.

Sephora - Beauty Shopping experienced a fluctuating trend in weekly downloads, peaking at around 1.2K in the week of April 8 but ending the quarter with a decline to approximately 511. Active users for the app remained relatively stable, starting at 10.3K at the beginning of April and ending at around 9.8K by the end of June.

MECCA - Beauty Shopping demonstrated a notable spike in weekly downloads, reaching 1.6K in mid-April. Despite this initial surge, downloads settled to around 665 by the end of June. The app maintained a steady number of active users, consistently hovering around 13.4K throughout the quarter.

OLIVEYOUNG GLOBAL saw modest weekly download numbers, with a slight increase towards the end of the quarter, peaking at 140. Active users for the app displayed a steady upward trend, starting at 608 and rising to 635 by late June.

Lush Fresh Handmade Cosmetics had relatively low weekly download numbers, with a slight peak of 139 in early April, but ending the quarter with around 82 downloads. Active user numbers also showed a downward trend, starting at 132 in early April and ending at 105 by the end of June.

Think Dirty – Shop Clean reported consistent revenue generation, peaking at $124 in the week of April 8. Weekly downloads were modest, with a peak of 203 in mid-April, but saw a significant drop to 43 by the end of June. Active users for the app decreased slightly over the quarter, starting at 919 and ending at 881.

These insights into the top beauty retail apps in New Zealand for Q2 2024 highlight the dynamic nature of user engagement and app performance. For more detailed insights and data, visit Sensor Tower.